![]() ![]() Effective marketers understand the importance of connecting with Indian consumers in their own language. Most Indians prefer to learn about and buy products in their native language, whether it’s Hindi, Bengali, Punjabi, Tamil, or something else. While English may still be the unofficial “language of business” in India, only 10% of Indians speak fluent English today. Rather, it is one of the most culturally and linguistically diverse places on earth:Įnglish-language dominance is a misconception Explosive growth: World Economic Forum predicts a 4x increase in consumer spending by 2030, fueled by a projected 1 billion internet users.īut unlike other economic leaders, India is not unified by a single, common language.Vital global market: By 2025, India will be the world’s third-largest consumer market with the largest middle class on the planet.According to the International Monetary Fund, the country currently accounts for roughly 15% of all global economic growth. Economic powerhouse: India is one of the fastest-growing economies in the world.
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